Progressing beyond senior as a designer

My new book is out now.

How do you grow beyond senior as a designer?

I've taken over 6 months to answer this question in the most actionable way in my new book.

Most senior designers do not want to become managers. So, I focused on the IC-track researching how designers progress to the next IC-level after senior (whether it's called Staff, Lead, or Principal at your organization).

I researched how 50+ companies evaluate designers and employees, including Etsy, Medium, Dropbox, Square, Figma, Zendesk, and Intercom.

I also interviewed 19 product designers on their progression at Figma, Instacart, Dropbox, Etsy, Twitter, and smaller companies.

The book includes actionable techniques that helped other designers get promoted beyond senior: understanding business, finding project opportunities, setting standards, selling ideas, mentoring, increasing visibility, and more.

It has already become the #1 Amazon Best Seller in the UX category today:

Available in a digital format and as a paperback with worldwide shipping:

📓 Get your copy now

P.S. If you’re mid/junior-level, check out my previous book The Path to Senior Designer.